Deconstructing the Unkown (2009)

Stainless steal billboard with LEDs, 500cm x 400 x 200cm
Cartel de Acero inoxidable y LEDs, 500cm x 400 x 200cm
Panneau de metal inoxidable et LEDs,500cm x 400 x 200cm

English

Deconstructing the Unknown… is an art piece inspired by an article by Holland Cotter that was published in the New York Times on February 12, 2009. In his article, Holland Cotter makes a radical critique of the world situation of art markets before the crisis that had just started in the world. It tells about the current state of the art and about the recent changes in the market and the end of a boom.   

"I'm not talking about creating '60s-style utopias; All those notions are dead and gone and they were not great to begin with. I'm talking about carving out to place in the larger culture where a condition of abnormality can be held, where imagining the unknown and the unknowable - impossible to buy or sell - is the primary enterprise. Crazy! says anyone with an ounce of business sen "  Holland Cotter said.  

Deconstructing the Unknown ... takes up the aesthetic codes of the billboards. A rigid stainless steel structure which integrates several elements that translate the state of the art market. The structure is radical and strong, the material is bright and reflects, but not being something straight, if not concave and convex, the reflection deforms and deconstructs reality. 

The 1080 embedded LEDs that flash very slowly represent luxury and constitute the text that appears and disappears, giving prominence, in a moment to the reflection (reality), and then to the message. In a discreet and elegant way, you can notice that on the right corner of the structure, the billboard is taking off as if the wind would take it. Another poetic way to represent the fragility of the market and the flexibility in times of change.

 
Español

Deconstructing the Unknown… es una pieza inspirada en un artículo de Holland Cotter que se publico en el New York Times el 12 de febrero de 2009. En su artículo, Holland Cotter hace una crítica radical del la situación mundial de los mercados del arte ante la crisis que recién acababa de iniciarse en el mundo. Relata sobre el estado actual  del arte y sobre los recientes cambios que percutan el mercado y el final de un boom. 

“I’m not talking about creating ’60s-style utopias; all those notions are dead and gone and weren’t so great to begin with. I’m talking about carving out a place in the larger culture where a condition of abnormality can be sustained, where imagining the unknown and the unknowable — impossible to buy or sell — is the primary enterprise. Crazy! says anyone with an ounce of business sen”

Deconstructing the Unknown… retoma los codigos estéticos de los carteles de anuncios publicitarios. Una estructura de acero inoxidable rígido en la cual se integro varios elementos que traducen el estado del mercado del arte. La estructura es radical y fuerte, el material es brillante y refleja, pero al no ser algo recto, si no cóncavo y convexo, el reflejo deforma y deconstruye la realidad.

Los 1080 leds incrustados que parpadean de forma muy lenta, representan el lujo, constituyen el texto que aparece y desaparece, dando protagonismo, en un momento al reflejo (la realidad), y luego al mensaje.

En la estructura, de forma discreta y elegante, se nota que la esquina derecha del cartel se está despegando como si lo llevaría el viento. Otra manera poetica de mostrar la fragilidad del mercado y su flexibilidad en momentos de cambios.